Our team

Stephen brings drive, energy and a wealth of experience to the team with his innovative thinking and genuine passion for developing carefully curated escapes.

Geoff brings extensive experience in the leisure and hospitality sector, with a strong background across holiday parks, vacation rentals, holiday cottages, and travel-related businesses.

James is responsible for financial and strategic leadership, overseeing business performance, forecasting, investment planning, and operational excellence to support long-term growth and profitability.

As COO, Luke leads the Operations team with a strong track record in strategic growth and owner retention, driven by commercial strategy and distinctive product positioning.

Anna leads integrated marketing across holidays and ownership, focused on building brand awareness, deepening engagement, and driving conversion and retention.

As Operations Director, John works closely with teams across all locations to drive operational consistency, support site performance, and enhance the overall guest experience.

Kevin oversees all aspects of Health and Safety across the company, leading the Health and Safety team and ensuring best practice, compliance, and operational excellence.

Ashleigh provides key support to the Senior Leadership Team and project manages refurb and development programmes across the portfolio, coordinating delivery from planning through to completion.

Amy leads the day-to-day finance function, ensuring accurate financial reporting, management accounts, annual accounts, and tax compliance across the business.

Alyesha plays a key role in shaping the brand’s digital presence through creative content, social media management and integrated digital campaigns designed to engage audiences and drive growth.

An experienced and commercially minded Revenue Manager, Joe leads our revenue strategy across the growing portfolio of locations.

Evie plays an essential role in supporting holidays and ownership marketing across all locations to help strengthen our brand both on and offline.

Mel plays a key role in supporting the business through our systems, particularly the PMS, while proactively identifying opportunities to optimise processes, enhance data accuracy, and improve reporting across the group.

Sarah oversees financial reporting, reconciliations and accounting processes, helping to ensure strong financial controls and accurate, timely information to support business performance.